British film distributors in the 50s and 60s would often acquire a film banned by the British Board of Film Censors and then tout it round regional authorities to get it passed for exhibition locally. The most famous example was The Wild One (1953) where Columbia managed to flout the censor's ban by getting permission to open the film in Cambridge for three weeks, then Glasgow for five weeks, and at a number of other places. Even more successful were Eros Films who persuaded 181 local authorities to pass Garden of Eden (1955). The cost of arranging so many previews for councillors was far outweighed by the box office returns, with so many people eager to see a banned film.
Grand National Film Distributors thought they had a money-maker with Russ Meyer's Lorna (1964), rejected by the BBFC on 2 February 1965. Featuring Meyer's latest top-heavy discovery Lorna Maitland, the film is actually quite well made, by no means indecent and with an odd religious message. However, most councillors thought the story of a dissatisfied housewife who finds fulfilment with an escaped rapist unsuitable even for local adults, and the film was rejected nearly everywhere – until it reached Blackburn Borough Council. For whatever reason, their watch committee considered it perfectly OK for Blackburn folk to see Lorna do her stuff. And so, on 16 January 1966 at the Essoldo circuit's Royal Cinema in Ainsworth Street, Lorna was finally unveiled in public, probably the only time the Lancashire textile town had hosted a premiere. Disappointingly, the film ran only one week, and people were not coming from all over England to see Lorna perform. Undaunted, the distributors carried on touring local authorities and, in June 1966, tried to get the film passed in Southend-on-Sea. Essex County Council said nothing doing. Like Miss Maitland in the film, Grand National probably lost their shirts.
LATER SHOWINGS: After being banned in Southend-on-Sea, Lorna was later permitted a week on the Lincolnshire coast. Lindsey district council granted Lorna a local "X" and the film ran at the ABC cinema, Cleethorpes, from Sunday, 1 December 1968.
