Se alquila una modelo

The Model Shop which was made in 1969, is not out-dated today. Gary Lockwood plays a 26 year old who spends an entire day driving about town looking for something meaningful, as the threat of being drafted looms in the background. Clearly a somewhat typical 1960s film in the category of Summertree or Hail Hero, Lockwood has everything, but has nothing. Symbolism abound, and a great take on the American Dream. The film is low-key, as is Lockwood's performance. Unable to feel, or numbed by life's surroundings. Only after receiving his draft notice does Lockwood's character finally admits for the first time that he's afraid of what the future holds. The "Head in the Sand" feelings of many Americans in the 1960s who felt the war in Viet-Nam had nothing to do with them, is exposed here, until it's too late to feel, too late to care, and too late to love. The Model Shop is a "model" of modern film-making.

I saw this movie when I was 17, and shortly thereafter decided that I had to move to Los Angeles. In the years since, MODEL SHOP has remained so unavailable and obscure that I was never sure if the movie was really good, or only good to an impressionable small-town 17-year old seduced by its dreamlike visuals of the big city.

After seeing it again at the American Cinematheque, I have to commend my younger self for having good taste. The unusual locations and spare, sun-bleached desert look give the film an almost hallucinatory air. Only an outsider to LA like Demy can find the poetic beauty in desolate beach cottages strewn among sand-blown paths and churning oil derricks.

Demy's story of one day in the life of a disillusioned architect conveys a rich emotion perched between confusion, love, fear and optimism. I can't wait to see it again...

People who know Demy's work will notice the connection between "Lola" "les parapluies de Cherbourg" and "model shop":the first and the third feature Lola ,both played by Anouk Aimée ,and the first and the second one feature Roland ,Lola's unfortunate lover.They will notice how Gary Lockwood ,who plays the male lead in "model shop" resembles Marc Michel,the FRench actor who plays Roland.In "les parapluies de Cherbourg" ,Lola is a memory,and we can hear Roland talk about her to Deneuve's mother.And,how strange,in "model shop",Lola opens her photo album and she begins to recall people from the past,actually the characters of "lola":Michel,the gambler whom she married ,and Frankie ,the marine who died in the war since.Unwarranted nohow:Lockwood's character is to leave for Vietnam very soon.... as Deneuve's fiancé was fighting in Algeria in "les parapluies de Cherbourg".The phone call between Lockwood and his father reveals a lot about the late sixties zeitgeist .

That said,"model shop" is not among Demy's best and might put off a lot of viewers because it's more "nouvelle vague" than any of this director's works.The first thirty minutes are sometimes boring and it's difficult to feel Demy's touch .There was something magic in the towns of Nantes and Cherbourg ,which does not operate here except maybe during the cast and credits ,where the American town seems terribly depressing .The characters are not as interesting as in "Lola" or "les parapluies" and sometimes seem like relics from a long gone past (eg the hippies,Spirit pop group).The movie really takes off during the Aimée/lockwood scenes but they are few and far between.

"Model shop" was a commercial fiasco .I remember that when it was released it only stayed one week in the movie theater where it was shown in my town.I did not see it at the time.So I had to wait 24 years to catch it on one of its very rare TV broadcastings.Afterwards ,Demy made "Peau d'Ane " (Donkey Skin) and it was a return to former glories. I will recommend "model shop " to Demy's fans but Demy's fans only.

The icon in the "SHOP" window should be activated by now, since Sundazed has finally released Spirit's wonderful, long-lost soundtrack music...really the only reason "Model Shop" is remembered at all. In fairness, Demy's film does provide many tasty images of late-'60s L.A., with nice views from Sunset Plaza -- but, as groovy '60s L.A. movies go, Demy is no John Boorman and "Model Shop" is not exactly "Point Blank." The zonkoid lead performances of Anouk Aimee and Gary Lockwood don't do much to pique one's interest either. But hey, so little footage (if any) of the original Spirit lineup exists that their brief scene alone makes watching worthwhile. So pick up the CD and long live Randy California!

The time and the setting (late 60's LA) seem among the most authentic of any movie from that period, probably owing to the director who wasn't trying to exploit the culture like so many American directors of the time did. The film transcends nostalgia, and is very worth seeing for the style, authenticity, and music (provided by one of LA's greatest bands, Spirit). The main character played by Gary Lockwood (lots of TV credits over the years) is under great direction by Demy, who helps to make him into an American version of someone out of French New Wave. And into the wave comes Anouk Aimme, whom he meets in an LA "model shop", about as cool and detached a woman as ever graced the screen.