(1980s-1990s) TV commercials: Following the success of The Karate Kid (1984), he performed in a memorable TV spot for King Cobra Beer. ("Don't let the smooth taste fool you!").
[on one of his most famous roles, in The Karate Kid (1984)] Over the years, kids have come up to me in places like supermarkets, and hit me and said things like, "You hurt Ralph (Ralph Macchio)!". It makes me feel like the Darth Vader of the contemporary cinematic world. As Sensei John Kreese, I'm truly hated and I love it. I had no idea how much anxiety people would be releasing by hating this character.
