Service de Luxe

Constance Bennett and her aunt Helen Broderick run the Madison Agency, a collection of women who help out people with lots of dollars and no sense. Miss Bennett is sent upstate by Lionel Belmore to stop his nephew Vincent Price (in his screen debut) from coming to New York. She stops the wrong man. After Price knocks her hat into the Hudson, they swiftly fall in love. However, he doesn't like bossy women, so she has to hide behind Miss Broderick as she gets him an appointment to sell his three-way tractor -- whatever that is -- to Charles Ruggles, whose ditzy daughter, Joy Hodges, develops a passion for the immensely tall Price. Meanwhile, Mischa Auer and his spirit guide teach Ruggles how to be a chef.

You can see how this will easily become the makings of a romantic comedy, and with a good script by various hands who include Vera Caspary. Ruggles and Auer are delightful, Miss Broderick plays the sort of role that Eve Arden would assume, and Price and Miss Bennett are very amusing, playing their roles mostly straight. Rowland Lee is better remembered these days for his horror movies, but demonstrates the good studio director's ability to do well with any assignment handed him.

Fun comedy. A bit labored in parts, but enjoyable. Mischa Auer as a Russian chef who talks to his spirit guide and threatens at a crisis moment to return to his job at the Sara Goode Waffle Shop is a hoot. Constance Bennett is rather bland and forgettable, but it's fun to see Vincent Price six years before the classic "Laura". He looks much you would expect a young Vincent Price to look, but he sounds quite different. It's before he started doing the "Mid-Atlantic" accent that many actors affected in the 1930s and 1940s. Unfortunately, the great Helen Broderick isn't given enough to do in this film and the bland Constance Bennett is given too much.

Seeing Vincent Price fall in love on a cruise ship on his way to New York makes you think that this film will be set on a luxury cruise ship. As it happens, the woman he falls in love with is the managing director of a dating agency who arranges marriages. There should have been more scenes on the ship because they fell in love too quickly. It needed more character development to make their alliance more credible. As it turns out, it's not a bad film, neither is it a good film because of what's missing. It's an okay film which could have been better, but that's not down to the actors, it was down to the script. For Vincent Price fans it's watching to see what he did after 'Tower of London'.

Since Thriller seems to be played every five minutes on the radio following the death of Michael Jackson, I've found myself lecturing the kids about the wonderful, 55-year career of the legendary Vincent Price.

Well here's where that wonderful career began - the male lead in his debut feature! His role here couldn't be any further removed from the genre he's famous for. This romantic screwball comedy sees Price play the heart-throb hero(?!) opposite comedy actress Constance Bennett (who, incidentally, my mother was named after).

Helen Murphy (Bennett) runs the titular service which caters for the every need of its customers, from meals to shopping, finances to social arrangements. Constance is sick of running around after men (her main customers) and seeks an independent, self-sufficient partner.

She meets one in the form of Robert Wade (Price) who, after a case of mistaken identity (have you ever seen a 30s comedy in which this didn't happen?), treats her like a real woman. Unfortunately, Murphy's business-like lifestyle clashes with Wade's vision of the ideal woman - a homely child-bearer who lets the man pay for everything.

So Murphy lies and hides the truth of her real occupation - with hilarious consequences. Naturally Wade hates Murphy's service (remember, he doesn't know she's behind it!) which he finds unnecessary intrusive. This of course causes Murphy to perpetuate the deceit.

There's plenty of madcap behaviour as Wade's now antiquated views of women force Murphy to use underhanded tactics to win his heart. Bennett is great as always and Price is also very good, although no Cary Grant. There's also a supporting cast of zany characters including Mischa Auer (mad Russian chef who constantly consults his spirit guide), Charles Ruggles (eccentric old businessman) and Helen Broderick (dumb romantic dreamer).

The comedy is often predictable as Wade sets about selling his new innovative tractor idea and gets himself accidentally engaged to the wrong person. However, it's all very likable and sweet and makes for a perfect afternoon matinée.

Considering Price makes his feature film debut here, it is amazing to see how comfortable he is and how consistent his look and persona are with later roles. The ever-present 'tache is obviously on show, as is that slight southern twang and dignified manner. To be fair, the 27-year old Price looks exactly here as he does in 'The House on Haunted Hill' – 20 years later! And there's an interesting scene in which Price jokingly talks about madness in his family, as he slowly and menacingly advances towards his finance – an eerie forecast of things to come

From 1938, "Service de Luxe" gave Vincent Price his first leading role. He was young and quite handsome. The film also stars Constance Bennett, Helen Broderick, Mischa Auer, Charlie Ruggles, and Joy Hodges.

Bennett is Helen Murphy who runs the Dorothy Madison service, which does everything for its clients: plan their weddings, get emergency passports, find them apartments, you name it. Helen is tired of the whole thing.

She then meets Robert Wade (Price). Wade has been henpecked all his life by his aunts. If there's one thing he doesn't like, it's a meddling woman. He is in New York to sell plans for a new tractor. He and Helen fall in love, but because of his feelings about take-charge women, she can't tell him what she does for a living.

In her capacity as the head of her company, she calls a client, Mr. Robinson (Ruggles) and asks him to meet with Robert about his tractor. He hasn't had any success in selling it. Robinson loves the invention and gives Robert a place to work and has the Madison service find him an apartment nearby.

Robinson's difficult daughter Joy falls for Robert. Meanwhile, Helen is stuck - she hasn't told Robert her profession, and he really resents the Madison agency doing things for him.

This is a cute movie and a great chance to see Price as a young romantic lead. He's delightful as a hard-working, serious man seeking success. Bennett is her usual gorgeous self, tired of the rat race and believing she's found true love.

All the performances are good, particuarly from Mischa Auer and Helen Broderick. Auer is hilarious as a Russian chef who is teaching Robinson to cook, and Broderick provides the sarcastic comments.

The only one I wasn't crazy about is Joy Hodges. Part of it is because the character she plays is so annoying. She wasn't a particularly subtle actress. She was, however, a fascinating woman, who helped Ronald Reagan get his start in show business. She was an accomplished singer and Broadway stage actress.

Enjoyable film. Price had an amazing career. It's great to see him at its start.