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The potential impact of a war with Iraq on the TV ad market is still unclear, said media buyers, who spent Tuesday checking in with clients and networks on an hourly basis. In the case of the highest-profile show on the immediate horizon -- Sunday night's Oscarcast -- an ABC spokesman said no advertisers had asked to pull out. While ads for the Oscar show sold for record rates, the possibility that it could be pre-empted or even postponed because of rapidly developing events was a subject of speculation throughout the day, even though Academy of Motion Picture Arts and Sciences officials insisted that the show is planning to go on. Addressing the immediate impact of the war on the TV ad market, Donna Wolfe, executive vp and director of broadcast at Universal McCann North America, said: "It's a moot point whether advertisers will pull ads right away (should war break out) because the major networks will all go without ads for at least the first 48 hours. Most of the cable networks as of now are saying they'll continue to run their regular programming, and it's really on a client-by-client basis how we're looking at handling this." Added Harry Keeshan, executive vp national broadcast at PHD US, a division of Omnicom's media group: "I don't believe anyone really has the answer as to what's going to happen here."...