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Today, Prime Video announced a November 26 premiere date and released the official trailer and key art for It’s in the Game: Madden NFL. The docuseries will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.

The Thanksgiving week launch honors the legacy of coach John Madden, who, as an announcer, called 20 Thanksgiving games and created new holiday traditions like the turkey leg and turducken, making him a Thanksgiving guest of football fans everywhere for two decades.

It’s one of the biggest video games of all time, a groundbreaking brand that became a worldwide phenomenon, spanning generations—but it almost never happened…

It’s in the Game: Madden NFL reveals the never-been-told story of Madden NFL, from its archaic 8-bit origins to its success as an annual must-have—against all odds. For the first time ever, EA Sports is opening its vault of rare and never-been-seen...

Boom! Amazon Prime Video has released the trailer for “It’s in the Game,” the streaming service’s docuseries about the “Madden” football video game series.

“It’s in the Game: Madden NFL” will premiere on November 26, which is also a piece of today’s news, just in time for your Thanksgiving dinner. It was John Madden the sportscaster who first introduced (and then annually reintroduced) most of America to the turducken — a chicken inside of a duck inside of a turkey — each November. Madden, a former NFL player and later a coach, called 20 Thanksgiving games on TV.

The documentary will tell what Prime Video says is the “never-been-told story of ‘Madden NFL,’ from its archaic 8-bit origins to its success as an annual must have — against all odds.” The docuseries will include a treasure trove of “never-been-seen” EA Sports vault footage, “while also allowing cameras to follow along as...

Today, Prime Video greenlit four new sports documentaries, including a four-part documentary on NASCAR icon Dale Earnhardt Sr., a four-part series chronicling the history of the Madden video game franchise, an anthology series about the most epic Game 7s throughout sports history, and a true-crime documentary about ChiefsAholic, the notorious Kansas City Chiefs superfan and serial bank robber.

Prime Video also announced the renewal of the Emmy-nominated docu-follow series Coach Prime for a third season. For the upcoming season, Coach Prime will once again transport fans inside the locker room and onto the field of Deion “Coach Prime” Sanders’ University of Colorado Boulder (Cu Boulder) football program.

Coach Prime is executive produced by Smac Entertainment’s Constance Schwartz-Morini, Michael Strahan, FredAnthony Smith, and Jamie Elias. Micah Brown also serves as executive producer and showrunner. Coach Prime is produced by Smac Productions, a division of Smac Entertainment, for Prime Video Sports.

Amazon is diving headfirst into the world of sports documentaries with four new projects on its streaming slate, including one on Dale Earnhardt Sr. and another about a Kansas City Chiefs super fan that will cross over int0 true crime as well.

The company announced all four projects during its Upfront presentation on Tuesday.

The documentaries are as follows:

A four-part documentary on NASCAR icon Dale Earnhardt Sr.; a four-part series chronicling the history of the Madden video game franchise; an anthology series about the most epic Game 7s throughout sports history; and a true-crime documentary about ChiefsAholic, the notorious Kansas City Chiefs superfan and serial bank robber.

More details about each are below.

Untitled Earnhardt Documentary

The history of the Earnhardt family is the history of NASCAR—you can’t tell the story of one without the other—and at the center of the Earnhardt family was Dale Earnhardt Sr.

Exclusive: The career of John Madden will be the subject of a limited series to be directed by Gavin O’Connor, and written by Alex Sohn (Vegas). In the huddle on the telling the life story of the Hall of Fame Raiders head coach, groundbreaking broadcaster and video game icon are Todd Lieberman’s Hidden Pictures, Lit Entertainment Group’s Adam Kolbrenner, Religion of Sports’ Gotham Chopra, Ryan Stowell, and Tom Brady’s 199 Productions.

The latter’s presence as EP was particularly important to Madden’s family as they pledged their lives to the project. The filmmakers will find a broadcast partner once they’ve got finished scripted episodes and then they’ll find their Madden.

“If Dad was still around, and he was looking for a few guys to huddle up and tell his story, he’d be thrilled to have Tom Brady leading the huddle,” said Mike Madden.

Wasserman has acquired The Montag Group, a sports agency known for repping the late NFL coach and color commentator John Madden and hundreds of other broadcasters and athletes.

As part of the deal, the agency will continue to operate as The Montag Group, with Sandy Montag, Maury Gostfrand and their staff joining Wasserman. If Management, headed by Steve Herz, is also embarking on a strategic partnership with Wasserman and The Montag Group that will see the companies work closely together.

Montag, Gostfrand and their employees will continue to be based in White Plains, NY and New York City.

“This acquisition adds world-class executives, agents, and services to support Wasserman’s clients across all stages of their careers,” said Jason Ranne, EVP and COO of talent representation at Wasserman. “The Montag Group will provide industry-best media representation to the many current and retired athletes, coaches, front office executives, broadcasters, and influencers that we represent.

Tom Rinaldi has a Christmas wish.

All Madden, the documentary he co-directed about NFL coach, broadcaster and video game namesake John Madden, will premiere Christmas Day on Fox. Rinaldi, a broadcaster for Fox Sports, made the film with his network production executive colleague, Joel Santos. The 85-year-old Madden has not yet seen the final cut.

“I hope he and his family can gather together and watch it and feel all of the admiration,” he told Deadline in an interview. “There’s a nostalgia aspect for many of us, taking us back through John’s whole journey. But there will be a lot of children receiving the Madden videogame for Christmas who don’t even know he’s an actual person! I just hope for them, and for a lot of people, it is a window onto this extraordinary life.”

A Super Bowl winner and the second-winningest coach in NFL history...

Retired NFL quarterback Peyton Manning is in talks with both Fox Sports and ESPN to become a color analyst for either “Thursday Night Football” or “Monday Night Football” games, TheWrap is told by multiple people with knowledge of the conversations. Manning’s agent, Sandy Montag, is apparently looking for $10 million per year for his client’s services. That would be an enormous sum of money for the actual amount of work involved — but Manning’s star power and crossover appeal just might be worth it. After all, Fox just dropped $3.3 billion for those “Thursday Night Football” rights, so why stop writing...