A Máscara do Mágico

Vincent Price's follow-up to HOUSE OF WAX (1953), the film which cemented his reputation as a horror icon, similarly revolves around a bitter – albeit resourceful – showman. Though a remake, the former (shot in Technicolor) remains the superior effort; that said, apart from some resistible comic relief, the obligatory resort to cheap gimmickry (it was another 3-D showcase) and occasional narrative shortcomings (whatever happened to the missing bag which supposedly turned up at some police station containing a severed head?), this offers more than enough Grand Guignol-type thrills and overall camp value (Price hamming it up in a variety of disguises as an inventor of illusions impersonating 'missing' star conjurers who had taken advantage of his genius) to stand on its own two feet. Incidentally, director Brahm's involvement here proves no mere coincidence – since the narrative incorporates elements from two horror titles (both starring Laird Cregar) he had previously helmed i.e. THE LODGER (1944) and HANGOVER SQUARE (1945). The young leads are played by Mary Murphy (as Price's ingénue assistant) and Patrick O'Neal (as her police detective boyfriend – curiously enough, he would himself take the lead in a similar piece, CHAMBER OF HORRORS [1966], which I have acquired just in time to serve as an encore to this one). An interesting sideline here is the latter's adoption of a novel detection technique, fingerprinting, which is crucial in bringing about Price's downfall (in a predictable but rather awkward fiery climax)…though the persistent snooping of his amateur crime novelist landlady has at least as much to do with it in the long run! Watching the star in a made-to-measure role, the film emerges a good deal of fun – particularly at a compact 73 minutes.

The only ingredient missing in this VINCENT PRICE tale of horror is Technicolor which might have provided even more interest in this murderous tale of a magician who kills in order to protect his inventive magic act.

First to go is a partner with whom he has a violent argument and is given the buzz saw treatment. Then, JOHN EMERY, a rival magician who is foolish enough to steal from Price and threatens to reveal what he knows about the death of Price's partner. Emery has a grand time matching his scene stealing tricks with Price.

Skillfully directed by John Brahm, a section of the film dealing with the bonfire is reminiscent of a similar moment from Brahm's HANGOVER SQUARE when Laird Cregar delivers the body of a woman to be consumed by fire.

Acting is uniformly excellent and the script moves at a fast pace under Brahm's direction. Once again, Vincent Price delivers a first-rate performance in a shuddery role. The suspenseful moments lead to an edge of your seat climax involving a crematorium device.

Although there is more ham in this film than a full street of German delis, the movie will definitely hold your attention. We know Price is a ham, but so was Gabor, the landlady writer, and the competing magician. THREE HAMS in ONE FILM! I am pretty sure this is a record. Regardless of the pork content, the film is entertaining because of the story and the characters. A brilliant magician who is a terrible businessman, gets taken in by a few sharpies. His revenge is sweet. But the climax is not as satisfying as one would want. What we really want is for him to get away with the scam. But this film was under the watchful eye of the film code, which guarantees the sappy ending I will not reveal. Good fun.

Basically the exact same movie as "House of Wax" - Vincent Price's first genuine horror hit released the previous year - but seriously who cares, because "The Mad Magician" offers just as many sheer thrills, delightful period set-pieces, joyous 3-D effects, sublime acting performances and macabre horror gimmicks as its predecessor! "Never change a winning team" is exactly what writer Crane Wilbur must have thought when he penned down Price's character Don Gallico, another tormented soul besieged by fate and out for vengeance against those who wronged him. Don Gallico is about to perform his very first own illusionist show as Gallico the Great and plans to exhibit the greatest magic trick in history; entitled "The Girl and the Buzz Saw". Gallico's promising solo career is abruptly ruined before it even begins when his previous employer Ross Ormond appears on stage and shoves a contract under his nose, stating that all of Gallico's inventions are the rightful property of the company. The sleazy and relentless Ormond, who by the way also ransacked Gallico's once beloved wife, takes off with the buzz saw trick and programs it in the show of Gallico's rival The Great Rinaldi. Inevitably Gallico snaps and sadistically butchers Ormond, but – also being a master of creating disguises – recreates his victim's image and even starts leading a double life. "The Mad Magician" is an amusing and thoroughly unpretentious 50's horror movie in Grand Guignol style, with a whole lot of improbably plot twists (the landlady turns out a brilliant crime novelist?) and a handful of fantastically grotesque gross-out moments (although they obviously remain suggestive for most part). The 3-D delights near the beginning of the film, like a yo-yo player and a goofy trick with water fountains, merely just serve as time-filler and contemporary 50's hype, but it's still fun to watch even now and without the means to properly behold them. "The Mad Magician" is also interesting from a periodical setting point of view, as the events take place around the time fingerprints were starting to get used as evidence material and the character of Alice Prentiss is an obvious reference towards famous crime authors of that era. Needless to state that Vincent Price remains the absolute most essential element of triumph in this film, as well as from nearly every other horror movie this legendary man ever starred in. Like no other actor could ever accomplish, Price depicts the tormented protagonist who gradually descends further and further into mental madness in such an indescribably mesmerizing way. You pity Don Gallico, yet at the same time you fear him enormously. You support his vile acts of retaliation and yet simultaneously you realize his murderous rampage must end in death. Vincent Price simply was a genius actor and, in my humble opinion, the embodiment of the horror genre.

The Mad Magician (1954)

*** (out of 4)

Vincent Price followed his success in HOUSE OF WAX with this horror thriller. He plays Don Gallico, a masterful creator of magic tricks who is double crossed by his boss and kills him. He eventually takes the dead man's identity but when the police start to investigate he must commit one murder after another trying to cover his tracks. THE MAD MAGICIAN was originally released in 3D and there are a lot of objects flying towards the screen and even when you view the film flat it's still easy to see that the effects are in good nature and appear to be fun. The movie itself is quite fun from start to finish and a lot of credit has to go to the wonderful Vincent Price. He was such a wonderful actor and his great performance made him a perfect fit for the genre. His soft-spoken nature he just makes you really love his character and made you feel sorry for him once the boss rips him off. Even after he starts murdering people you can't help but wish there's some way for him to get out of it. These added feelings for the character would be missing with so many other actors but Price's perfect performance really adds so much to the film. Mary Murphy is good as his assistant and Eva Gabor is simply snake-worthy as Price's ex-wife. Director John Brahm (THE LODGER) has had experience with the genre so he's able to build up a wonderful atmosphere and keep the film moving at a very fast pace. The biggest flaw with the picture is that it's pretty much HOUSE OF WAX but with a magician. The two film's are very close to one another as it's clear Columbia was trying to capture the success of that Warner film and didn't really come up with a fresh plot. With that said, Price certainly makes this film quite memorable and it ranks as one of the better horror pictures from this period.