Callum Cutter (Jonnie Hurn), fastidious 30something Head of his own failing Advertising company who burdens his employees with his increasingly erratic ways, struggles to find meaning in the soulless world he is shackled as he faces the challenge of selling the unsellable product.
His only solace is his bi-weekly Tai Chi Class and the coffee & cigarettes he is addicted to. His life needs to change and it does so in the shape of Malika (Julie Dray) a stunning, free-spirited French woman unbound by the conventions or responsibilities of the world who enchantingly appears without warning and immediately starts to question everything he believes in and relies upon. Through her unique blend of psychology and seduction she persuades him to abandon his make-or-break advertising campaign for a few soul-searching days roughing it in a forest in her native France.
Whilst his employees, lead by the boisterous Marrlen (Marc Warren) and the slovenly Jode (John Last), mutiny at his company the normally immaculate Callum is subjected to a series of increasingly demoralising trials that tease his mind and taunt his perception of the world, culminating in an intense moment of catharsis at the ominously named "Lake of No Return" revealing to Callum not only the hidden meaning to his unfulfilled life but also the perfect way to sell the unsellable product.
"Do Elephants Pray?" is an ethereal drama that baits the spirit and demands answers to questions that may or may not exist.
