This is a pretty routine gritty early thirties drama which looks like a Warner Brothers picture although it's from RKO. It's pretty well made, reasonably entertaining but nothing special.
I can see what they were trying to do with this: make a gangster picture but without gangsters. Although this is set in the world of business - a marketing company advertising beauty cream, it is a gangster movie without guns. There's the big boss, who's worked his way up to the top but now his future is uncertain. There's his moll, an ultra-glamourous opportunist who is only with him because he's the boss and can shower her with gold and gifts. There's the other members of the gang or rather company licking their boss's boots and making sure their firm is more successful than their rival across town. And then there's the new kid on the block - a rough, tough, fast-talking guy from the streets who doesn't respect nobody including the boss and maybe not even himself. He's ruthlessly going to force his way to the top and he ain't taking no prisoners on the way, see.
This picture almost works, the characters are almost believable and the story is almost exciting but although it's trying quite a clever and original idea, it still feels a little stale. There's nothing wrong with this, it simply doesn't stand out from the pack. Douglas Fairbanks Jr. Gets a little annoying after a while with his constant machine-gun style delivery of his words being used for every single line of dialogue. Whether he's ordering an underling to do some dirty work, ordering some flowers or telling someone he loves them, it all sounds like it's coming out of a tommy gun. This is meant to show his focus, his determination, that nothing is going to change the way he looks at life - it doesn't however make him likeable though. You can't grow to care about a caricature.
Colleen Moore is remarkably dour and uninteresting but she's another caricature and is there only to contrast with Genevieve Tobin's over-the-top gold-digging glamour puss. Genevieve Tobin seems to give her character more depth than perhaps even the writers envisaged. Her accent, her mannerisms, her attitudes are all so absurd that you think at first, you're going to absolutely hate her but the talented Miss Tobin turns this potential pantomime villain into a very real person with real vulnerabilities. She is someone you feel you'd like to know more about. Fairbank's character is however just what you see on the screen - nothing more.
