77 Sunset Strip

Although at the time it was on the air 77 Sunset Strip was primarily known as the vehicle that launched Edd Byrnes into short lived teen idol stardom. Looking back however 77 Sunset Strip set a pattern of Warner Brothers television detectives, it spun so many copycat shows.

At 77 Sunset Boulevard was quartered the private detective firm of Bailey and Spencer. Stu Bailey and Jeff Spencer were played by Efrem Zimbalist, Jr. and Roger Smith. These two guys did not take their detectives cues from rumpled private eyes like Sam Spade and Philip Marlowe. With their stylish clothes and hipster rat pack style dialog, Zimbalist and Smith were the new style private eyes for the Fifties.

These guys were good, but what really made the show a success was the presence of Edd Byrnes playing one Gerald Lloyd Kookson, III AKA Kookie. Second to Elvis Presley, Byrnes was the first teen idol I was cognizant of in my youth. He talked as hip as Zimbalist and Smith and he had the most carefully groomed hair on television. Kookie was never without his comb and in fact he and the comb spawned a hit record of the time, Kookie, Kookie, Lend Me Your Comb. In fact his character name became a slang term for strange, still used among folks in my age bracket. Byrnes was a parking lot attendant and he was always getting vehicles for the stars.

Eventually the guys actually made Kookie a detective in the firm and a new teen idol Robert Logan was hired as J.R. Logan however never took off the way Kookie did.

There is one constant in show business. If something succeeds, copy it to death. Warner Brothers put out Surfside Six, Hawaiian Eye, Bourbon Street Beat and a few others as did other producers trying to imitate them. During the late Eisenhower and Kennedy years, television was inundated with hip private eyes. None of them had the success of the original. Zimbalist and Smith guest starred on some of these other shows and they in turn had visiting detectives as well. In fact Richard Long who co-starred in Bourbon Street Beat after that show was canceled, Long and his character Rex Randolph moved from New Orleans to Los Angeles to get taken into the Bailey-Spencer firm.

After five seasons ABC canceled 77 Sunset Strip. Roger Smith was developing the health problems that forced him to leave acting and CBS picked up the show and promptly fired everyone else, except Zimbalist. From the hip Stu Bailey, Zimbalist became Stu the cynic. He was now an international secret agent and man of mystery.

The first five shows were appropriately entitled Five. It was possibly the first mini-series ever. Some 25 guest stars appeared in a five part show that was not bad in and of itself, but it certainly shocked those who expected what they were used to. 77 Sunset Strip didn't last long after that and Efrem Zimbalist, Jr. joined The FBI next season.

Still as a pioneering show of sorts, 77 Sunset Strip has an honored place in TV Land memories.

By the way, the end of that Kookie song had Byrnes telling some girl she was the 'ginchiest'. To this day I don't know what that means.

As an English prepubescent girl in the early 1960s I loved all American TV series and my favourite was 77 Sunset Strip. Unlike my friends who swooned over Edd Byrnes I loved the suave Roger Smith with the lovely smile. He has made a lasting impression on my life. If I remember correctly, in the series he used to wear his watch with the face on the inside of his wrist. I adopted this curious habit and have worn my watch this way ever since. I would love to see the series again. Sadly, I read recently that Roger Smith is suffering from a disabling disease and is looked after by his wife Ann Margaret.

This was a wonderful show. Kookie and Roscoe gave it an added comic element. It also allowed for human effort. As I recall, even the secretary often gave ideas for solving cases.

I recall the caper where Roscoe, the horse player who always played hunches (and always lost) had to come up with all the winners for the day's races. After much effort he did so, but of course he did not bet on a single one.

I watch little TV any more but I tried out Remington Steele, because the daughter of Efriam Zimbalist, Jr.: Stephanie Zimbalist was cast as one of the leads. The two shows shared much similarity. They were both detective shows which really was only peripherally about solving cases. Mostly they were about relationships.

I'm guessing that all the film of these shows is not around any more or I think they would be shown as reruns. I would sure love to see some of these shows either on TV or bought on VHS tapes.

With the advent of the DVR, this show - which I loved as a kid - has once again become a staple of my TV viewing. To my mind, it has aged well and still stands up after all these years.

The show had good stories and tried to have something for everyone - it's TV after all - and not take itself too seriously. Kookie was there for the kids and, along with Roscoe, brought colorful comic relief. In one episode, Spencer arrives in Hong Kong and passes a rickshaw-hop (Byrnes in mufti) running a comb through his hair. It was a fun show! And the West Coast jazz they played at Dino's was very hip and still sounds great.

But at the heart of the show were Bailey and Spencer and the cases they solved. And these remain on a par with the best of episodic TV. The two characters work, the scripts are fairly thoughtful and bring in good characters. Zimbalist and Smith were spot on. Terrific TV.

"77 SUNSET STRIP"-A Detective Drama produced by Warner Bors. for ABC-TV First Telecast: October 10,1958. Last Telecast: September 9, 1964

THEME: "77 Sunset Strip" by Mack David and Jerry Livingston

77 Sunset Strip was the prototype for a rash of glamorous private-detective teams in the late 1950's and early 1960's. Half the team was Stu Bailey(Efrem Zimbalist,Jr.),a suave,cultured former OSS officer who was an expert in languages. An Ivy League Ph.D.,he had intended to become a college professor but turned private investigator instead. The other half was Jeff Spencer(Roger Smith),also a former government undercover agent,who had a degree in law. Both of them were judo experts. They worked out of an office at No. 77 Sunset Strip,in Hollywood California.Though their cases took them to glamour spots all over the world.

Next door to No. 77 was Dino's,a posh restaurant whose maitre d,Mario was seen occasionally in the series. Seen often was Dino's parking lot attendant,a gangling,jive-talking youth named Kookie(Edd Byrnes),who longed to be a private detective himself and who often helped Stu and Jeff on their cases. Kookie provided comic relief for the series,and his "Kookie-isms" became a trademark. Other regulars included Roscoe the racetrack tout(Louis Quinn)and Suzanne(Jacqueline Beer),the beautiful French switchboard operator. But it was Edd Byrnes' character of Kookie who caught the public's fancy and propelled the show into the top ten. In the first telecast of the 1959-1960 season he helped Stu Bailey catch a jewel thief by staging a revue,in which he sang a novelty song called,"Kookie,Kookie,Lend Me Your Comb". The song was released on record as a duet between Byrnes and Connie Stevens(who also starred on another Warner Bros. detective series,"Hawaiian Eye",which was on the same network),became a smash hit making Byrnes' character of Kookie,the "Fonzie" of his day,making him a very popular celebrity.

Unsatisfied with his secondary role in the show,the young actor demanded a bigger part and eventually walked out. Warner Bors. first replaced him with Troy Donahue(of "Surfside Six")as a long-haired bookworm,about as far from the Kookie character as you could get. But Byrnes came back a few months later and was promoted to a full-fledged partner in the detective firm at the start of the 1961-1962 season. His permanent replacement at the parking lot was J.R. Hale(Robert Logan). Previously for a single season,Rex Randolph(Richard Long)had been seen as the third partner in the firm. Kookie was not the only one who tried paralaying the show's success into a hit record. The fingersnapping theme music from the series was into a best-selling album.

By 1963 the novelty had worn off,and the show was in decline. In an attempt to save it,Jack Webb was brought in as producer,and William Conrad as director and drastic changes were made. This was at the start of the 1963-1964 season,which was the final season for the series. The entire cast was dropped with the exception of Efrem Zimbalist,Jr.,who became a free-lance investigator traveling around the world on cases. Lavish production values were featured. The final season of the series opened with a five part chase thriller featuring two dozen big-named guest stars and written by eight top writers. The rest of the season was spend on the road as well,with Stu Bailey requiring a permanent secretary named Hannah(Joan Staley)didn't help. On September 9, 1964,the series "77 Sunset Strip" came to an end after six seasons on ABC-TV. This was the longest running of the Warner Brothers produced detective shows that came during the late 1950's and ended toward the early 1960's. This one outlasted them all.