Producer Scott Glassgold has launched 12:01 Films, a production company which aims to identify, grow and produce creator-driven IP, primarily through short stories as the foundational launching point.
Verve, which represents Glassgold, helped establish the new production company. Over the last two years, Verve and Glassgold have closed 19 short story sales, ushering in a short story IP boom that 12:01 intends to remain at the forefront of.
That boom, Glassgold says, began with “My Wife and I Bought a Ranch” by Matt and Harrison Query. “It felt like this amazingly fresh, unique genre piece. And I knew immediately that there was a place in it for film and hopefully beyond.” He showed the Reddit short story to Verve’s David Boxerbaum and Adam Levine, who shared his enthusiasm. Things moved fast from there.
“This was on a Tuesday — I’m being literal. By Friday, the short story went into a...
Verve, which represents Glassgold, helped establish the new production company. Over the last two years, Verve and Glassgold have closed 19 short story sales, ushering in a short story IP boom that 12:01 intends to remain at the forefront of.
That boom, Glassgold says, began with “My Wife and I Bought a Ranch” by Matt and Harrison Query. “It felt like this amazingly fresh, unique genre piece. And I knew immediately that there was a place in it for film and hopefully beyond.” He showed the Reddit short story to Verve’s David Boxerbaum and Adam Levine, who shared his enthusiasm. Things moved fast from there.
“This was on a Tuesday — I’m being literal. By Friday, the short story went into a...
- 12/10/2024
- by Katcy Stephan
- Variety Film + TV
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