IMDb RATING
6.8/10
1.2K
YOUR RATING
A contemporary David and Goliath story that takes you inside the cutthroat world of the big business of American beer.A contemporary David and Goliath story that takes you inside the cutthroat world of the big business of American beer.A contemporary David and Goliath story that takes you inside the cutthroat world of the big business of American beer.
August Busch III
- Self - CEO, Anheuser-Busch, 1974-2002
- (archive footage)
August Busch Jr.
- Self - CEO, Anheuser-Busch, 1946-1974
- (archive footage)
- Director
- Writer
- All cast & crew
- Production, box office & more at IMDbPro
Featured review
I'm European, and we've got our own share of huge breweries swamping the market with tasteless pils. But it's not as bad as it is in the US.
The point is, there is NOTHING about the issue to pretend to be objective. There's beer, and there's that dishwater those huge breweries are trying to sell you as beer.
Of course the huge breweries are successful. But success in the market does not mean a better product. McDonalds, Microsoft and Britney Spears all prove the same point: Given good enough marketing, a bit of lobbying and market leverage, you can sell trash.
And of course, the bigger your market share gets, the lower the expectations need to be. Lowest common denominator. And they're not the least innovative; but if they're realizing someone else put a product out there the people like, they try to occupy that niche as well; if they can. That Anheuser-Busch is now producing beer (sometimes not under their own brand) which even might qualify as beer, is only because they've got competition who started it. Without the competition of those small breweries, there would be only Bud Light, Coors Light and Millers Light -- which of course taste all alike. The new sovjet planned economy: You can choose between three products now, but they're all the same.
I think some people here commenting on IMDb about "Bias" are actually astroturfing for some of those three huge breweries. Either that, or they genuinely don't know how good beer tastes.
The point is, there is NOTHING about the issue to pretend to be objective. There's beer, and there's that dishwater those huge breweries are trying to sell you as beer.
Of course the huge breweries are successful. But success in the market does not mean a better product. McDonalds, Microsoft and Britney Spears all prove the same point: Given good enough marketing, a bit of lobbying and market leverage, you can sell trash.
And of course, the bigger your market share gets, the lower the expectations need to be. Lowest common denominator. And they're not the least innovative; but if they're realizing someone else put a product out there the people like, they try to occupy that niche as well; if they can. That Anheuser-Busch is now producing beer (sometimes not under their own brand) which even might qualify as beer, is only because they've got competition who started it. Without the competition of those small breweries, there would be only Bud Light, Coors Light and Millers Light -- which of course taste all alike. The new sovjet planned economy: You can choose between three products now, but they're all the same.
I think some people here commenting on IMDb about "Bias" are actually astroturfing for some of those three huge breweries. Either that, or they genuinely don't know how good beer tastes.
Photos
Storyline
Did you know
- Quotes
Anat Baron: The big three beer companies- they've been selling sameness for years.
- ConnectionsFeatures Cheers: Diane's Perfect Date (1983)
Details
Box office
- Gross US & Canada
- $220,000
- Runtime1 hour 29 minutes
- Color
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