I'll start by saying that I'm fan of found footage horror. The releastic eeriness of these films always tends to work for me. I thought this one had a good story, a unique vibe, and there were moments that left me truly unsettled.
It focuses on a married couple who are representing their true-life identities as horror-loving weirdos who create their own films and books. They buy a ramshackle urban house, solely for the purpose of shooting their movies, and perform a seance with a friend during a debaucherous New Years Eve party of three. From there, the story goes into some interesting places that are far cry from traditional haunting scenarios.
Rachel Kempf, whether she was portraying her true self or not, was a shrill and intense person. Very loud with lots of manic energy. My friend, who saw the film with me, found her very annoying. At one point she leaned over and said, "I can't stand her!" For me, I felt all of that manic energy was a setup for when we she finally succombed to the fear and confusion from all of the unexplainable things happening to she and her husband.
I also enjoyed the setting of the film. It takes place in a small city in the middle of nowhere in Missouri. This location was portrayed as a forgotten and abandoned area. The cold, sparse, pseudo urban/industrial neighborhood where the story took place certainly it's own creepiness.
I fell hook, line, and sinker for the advertisment claiming the film would be a theater-only experience and would never be streamed online. I'm glad I saw it in the theater and would probably go again.