David Tardio

Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

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This is absolutely worth a read for any brand looking to explore the RMN space and any advertiser assessing where to invest their dollars for the greatest impact in 2025.

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Did you know that sports fans spend more time with sports radio than digital outlets when following their teams? Join Audacy, Inc. as we discuss how brands can leverage sports radio to tap into the power of fandom. Link below.

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Google's cookie phase-out may have been delayed until 2025, but that doesn't mean advertisers should be complacent. In fact, now is the time to embrace innovation and adaptability, according to Ryan Storrar, CEO UK & EMEA at GroupM Nexus. Learn more about the new privacy-friendly targeting and attribution methods that can help you succeed in the post-cookie era:

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The shift to streaming isn't happening fast enough to offset declining linear TV ad revenues. This puts major broadcasters and media companies under pressure to innovate and deliver on ad goals. As the industry scrambles for solutions, key questions emerge: How can TV advertisers effectively reach and engage fragmented audiences across platforms? What new measurement and attribution models are needed to account for streaming's unique dynamics? #Advertising #Television #AdRevenue

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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🤯 AI is finally making the dream possible - targeting audiences by emotional state vs. demographics 🤯 Top Golf's emotional targeting strategy has yielded impressive results by using Cognitiv's AI to predict when consumers are most likely to be receptive to Topgolf's messaging, considering factors like weather, time of day, and day of the week: 47% increase in click-through rates 33% reduction in cost per acquisition 25% decrease in cost per click https://lnkd.in/gNm2k9ii

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Today's marketers are turning to nontraditional advertising formats to garner consumer attention, thanks to a highly fragmented marketing environment where mass media moments are few and far between. Mother New York strategist Evan Giordano sums it up nicely: "You can’t rely on advertising around a piece of culture anymore and expect that anyone and everyone will see it, because they won’t.” #Marketing #NontraditionalFormats #MarketingTrends

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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Looking to stay ahead in the evolving TV advertising landscape? Come read how the shift from traditional linear television to digital platforms is impacting the effectiveness of advertising efforts. Unlock the future of TV advertising with data-driven insights and targeting capabilities using Simpli.fi's ZTV solution.

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Vegas bound for #CES2025. Can’t wait to see you all bouncing around the Aria, and at the OpenAP Audience Summit. Details👇 -Audiences, Attention & AI in a Fragmented Web of Video Experiences with Joe Marchese, Jeffrey Katzenberg, & Michael Kassan -Streaming as a Brand Performance Channel: A Fireside Chat with Amazon’s Krishan Bhatia & Michael Kassan -More Than a Numbers Game: Utilizing Data to Drive Representation of Audiences in Media with TelevisaUnivision's Donna Speciale, dentsu's Cara Lewis, and Group M's Gonzalo del Fa - More Platforms, More Problems? Reaching Strategic Audiences in Data-Driven Video with Warner Bros. Discovery's David Porter, Mediahub's Mike Piner, Axios Pro's Kerry Flynn, & Disney's Lexi Swift - The Power of 1st Party Data for Reaching & Measuring Audiences Across Platforms with NBCU's Ryan McConville -The Race to Solve Identity with Acxiom's Martin Wexler, LiveRamp's Erin Boelkens, and Experian's Budi Tanzi

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✅🖥️ Marketplace.org (7/8): “Paramount’s not alone, in the sense that they’re trying to become profitable in the wake of having all of these assets that are not as valuable as they once were,” said media consultant Brad Adgate. It’s not just the decline of broadcast television. It’s the challenge of creating a streaming platform that’s profitable. “It really comes down to content. I mean, I think the biggest challenge that subscriber companies have, like a Paramount+, or Disney+, is not getting subscribers, as much as it is keeping subscribers.” Whether Skydance CEO David Ellison, whose father founded Oracle, can turn things around for Paramount is a wait and see situation. University of Minnesota’s Joel Waldfogel is particularly skeptical about the streaming business. “It’s hard to understand how the bringing tech fairy dust in here fundamentally makes it sufficiently attractive relative to the other streaming services that it’s going to attract a lot of interest,” he said. Subscribers only really want to subscribe to maybe three different streaming services. Netflix and Amazon Prime Video take the top two spots. That makes it a competition for bronze, said Charles Schreger, a New York University professor and former HBO executive. “In order to compete and become third place, you need to combine those services,” he said. ⬇️ #streamingtv #ctv #ott #avod #svod #cordcutting https://lnkd.in/eenMRnZP

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📚 The Impact of Gen Z & Alpha on Back-to-School Shopping New findings from Wavemaker U.S. show that when children play a role early in the shopping process, parents are twice as likely to consider a brand. 💡 Krithika Rosenthal, our Group Director of Strategy, points out: "It's crucial not just to influence the parents, it's also important to think about how we connect with the kids." Curious about this year's back-to-school trends? Read Jessica Deyo's full article on Marketing Dive: https://lnkd.in/eB2V4eQD #BackToSchool #WavemakerInsights

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✅🖥️ CNBC (5/13): “It does feel like this is a moment, a moment in terms of what the next year, two years will bring," Warner Bros. Discovery CEO David Zaslav said during the company's earnings call last week. "I said a while back that this is a generational disruption.” Media companies just finished reporting quarterly earnings, which showed traditional TV is still lagging behind streaming and digital when it comes to ad revenue. Traditional TV ad buying during Upfronts is expected to increase about 1% to $18.79 billion this year, according to data from eMarketer. This is an improvement from last year when it was down about 4% to $18.64 billion. Meanwhile, digital advertising spend during the Upfronts and Newfronts — which take place a few weeks ahead of the traditional media events — is expected to increase nearly 32% to $16.45 billion this year, according to eMarketer. There was a general improvement in traditional TV ad revenue last quarter, down 8% as opposed to nearly 16% in the same quarter last year, according to a note from Macquarie senior media tech analyst Tim Nollen. Streaming advertising was up 22% across media companies, and now makes up 18% of total advertising.” ⬇️ #streamingtv #upfronts #newfronts #ctvadverting

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The lines between linear and streaming TV have blurred, but ad sales haven’t caught up. It’s time to change that. As a recent article from TVREV wisely points out, consumers don’t differentiate between linear and streaming. They see “TV.” The industry ought to follow suit. A standardized solution that categorizes content rather than channel will help to deliver a more consistent, streamlined experience for advertisers, agencies, publishers AND consumers. A more uniform delivery ecosystem, like the one we provide at XR, opens the door for a common framework of ad identification such as AD-ID, LLC, which can mitigate critical pain points like cross screen measurement and ad collision. Read more: https://bit.ly/4cXwap6 XR Extreme Reach #AdID #Linear #Streaming #Measurement #Advertising

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In 2024, video continues to reign supreme, with connected TV (CTV) and streaming platforms transforming how brands reach consumers. As video and TV converge, marketers are finding powerful ways to connect with audiences in their preferred viewing environments, from streaming services to digital platforms. The shift towards CTV reflects a consumer preference for personalized, on-demand content that seamlessly fits their lifestyle. Brands leveraging these platforms can create immersive experiences, enhance brand recall, and drive action—all while reaching audiences where they’re most engaged. For more on building effective video strategies in this new era, visit https://lnkd.in/giYK_5AW #VideoMarketing #CTV #DigitalContent #ConsumerEngagement #MarketingTrends

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The merger between Omnicom Group and Interpublic Group (IPG) presents significant implications for the advertising and marketing landscape. 🤯 Here at AAR Partners agency search consultancy, we believe these are some potential outcomes: 1. Enhanced Market Position: The combined entity could create one of the largest advertising networks globally, strengthening its competitive position against industry giants and allowing for greater negotiating power with media outlets. 2. Expanded Service Offerings: By merging resources and capabilities, the new organization can offer a broader range of services, from creative development to data analytics, enhancing value for clients. 3. Increased Innovation: The merger may foster innovation through shared technology and talent, leading to more effective marketing solutions that leverage data-driven insights and cutting-edge creative strategies. 4. Operational Efficiencies: Streamlining operations and reducing redundancies could lead to significant cost savings, enabling investments in growth areas such as digital marketing and customer experience. 5. Client Consolidation: The merger might result in a shift in client relationships, as overlapping accounts are consolidated under one umbrella, potentially leading to improved service delivery or challenges in managing diverse client needs. Reviews are imminent. 6. Cultural Integration Challenges: Merging two distinct corporate cultures poses risks; ensuring alignment in values and practices will be crucial for maintaining employee morale and client confidence. The Omnicom and IPG merger has the potential to reshape the advertising industry, fostering growth and innovation while also presenting challenges that must be navigated carefully. #agencies #newbusiness #marketers #brands

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