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Carlsberg Britvic

British arm of the Carlsberg Group From Wikipedia, the free encyclopedia

Carlsberg Britvic

Carlsberg Britvic is a British subsidiary of Carlsberg Group, created in January 2025 by the merger of Carlsberg's UK business (including the former Marston's plc breweries) and Britvic, acquired by Carlsberg Group in 2024.

Quick Facts Company type, Traded as ...
Carlsberg Britvic
Company typeLimited company
Carlsberg Britvic
IndustryBrewery, Soft drink
PredecessorCarlsberg UK • Britvic • Brewery business of Marston's plc
Founded2 November 2020; 4 years ago (2020-11-02)[1]
HeadquartersWolverhampton, England
Key people
Paul Davies, CEO
ProductsMarston's Pedigree, 1664, Robinsons, Tango, R. White's, J2O
BrandsFruit Shoot
Licensee:Lipton
OwnerCarlsberg Group
Websitewww.carlsbergmarstons.co.uk
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History

In 2020, Marston's plc merged its brewing business with Carlsberg UK (the United Kingdom arm of Carlsberg Group), in a joint venture valued at £780m. Marston's took a 40% stake and received up to £273m in cash. The deal involved Marston's six breweries and distribution depots, but not its 1,400 pubs.[2][3] The merger was approved by the Competition and Markets Authority on 9 October 2020.[4]

In 2024, Marston's sold their 40% share in CMBC to Carlsberg for £206m in order to focus on running the pub business.[5] The deal to acquire Marston's 40% stake in CMBC was completed on 21 July 2024.[6]

Carlsberg then bought the soft drinks company Britvic for £3.3bn, merging it into a single company called Carlsberg Britvic in January 2025.[7]

Operations

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Perspective

Beers

Thumb
The Marston's Brewery in Burton upon Trent, 2009

The company owns and operates three breweries:[8]

Thumb
The Marston's Arena at Northwich Victoria F.C.

The brewery was one of the last major brewers to use Burton Union Sets, a system whereby fermentation barrels and troughs were linked together by pipework.[9]

Half of all the company's beer is bottled.[10] Marston's Pedigree is brewed in Burton-upon-Trent: it is a 4.3% ABV bitter.[11] Introduced in 1952, it is Marston's flagship brand, selling 150,000 hectolitres in 2010.[11] It was the only beer to use the oak Burton Union System so that it was fermented in wood; the ingredients are mineral-enriched Burton Water, malted barley, and Fuggles and Goldings hops.[11] The Burton Union sets were retired in 2024.[12]

Marston's had been brewing Thwaites' beers since early 2014 after Thwaites main brewery in Blackburn was shut down. Marston's acquired Thwaites' main brewing arm, including the Wainwright brand, in March 2015 for £25.1 million.[13]

Other beers distributed by the company include the 1664 brand, which was acquired from Heineken N.V. in June 2023.[14]

Soft drinks

Soft drinks include Robinsons, Tango, R. White's, and J2O.[15][a]

Sponsorship

From 2007 to 2017, Marston's sponsored the England and Wales Cricket Board and Marston's Pedigree was the official beer of the England Cricket team. They were exclusive beer advertisers and suppliers at home test matches.[16]

See also

Notes

  1. For further information on the company's soft drinks brands and manufacturing operations, please visit the page on Britvic.

References

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