Cadbury's Heroes
Confectionery From Wikipedia, the free encyclopedia
Cadbury's Heroes (previously Cadbury's Miniature Heroes), and known as Cadbury Favourites in Australia and New Zealand, is a brand of packaged confectionery containing a selection of miniature chocolate bars manufactured by Cadbury. Introduced in September 1999,[1][2] they were a response to rival Mars' Celebrations which were launched in 1997, and contain miniature versions of various Cadbury chocolate bars. Its name was changed to its current "Cadbury Heroes" in 2002.[3]
| Product type | Confectionery |
|---|---|
| Owner | Mondelez International |
| Introduced | September 1999 |
| Related brands | List of Cadbury products |
| Markets | United Kingdom, Ireland, South Africa, New Zealand and Australia |
Cadbury's Heroes
Summarize
Perspective
Cadbury's launched the new product in 1999, with the tag line The people magnet in a campaign designed by TBWA GGT Simons Palmer, and with sponsorship of Coronation Street, with the whole campaign costing £4.8 million.[4][2][5] In 2002, the product name was just shorten to Cadbury's Heroes in a campaign managed by TWBA.[3] In 2018, a Twitter campaign was started to remove the Eclair from the Heroes collection as it was normal sized and not a "miniature" as per the other chocolates in the selection.[6] In 2019, Mondelez commissioned YouGov to poll the UK public to find out the country's favourite Cadbury's Heroes for its 20th anniversary. The top spot was shared at 13% between Crunchie and Twirl.[7] In 2022, due to production issues, some packs of Heroes contained two full size Twirls instead of the miniatures.[8]
United Kingdom, the Isle of Man and Ireland
- Fudge
- Dairy Milk Caramel
- Dairy Milk
- Wispa (Added in 2015)
- Twirl
- Creme Egg Twisted (Added in 2009)
- Eclair (Added in 2008)
- Double Decker (Known as "Dinky Decker", added in 2019)
- Crunchie (Originally as Crunchie Bite. Removed in 2008 but re-added in 2019 as Crunchie Bits)
Discontinued
- Bournville (Added in 2008, removed in 2013)
- Dairy Milk Whole Nut (Dairy Milk with added hazelnut in the centre. Added in 2002, removed in 2008)
- Dream (Added in 2002, Removed in 2008)
- Fuse (Removed in 2004)
- Picnic (Removed in 2007)
- Time Out (Removed in 2007)
- Toblerone (Added for Christmas 2013, 2014 and 2015)
- Nuts About Caramel (Cadbury's Caramel with added hazelnut in the centre. Removed in early-2000's)
Source:[11]
South Africa
Cadbury's Heroes launched in South Africa in 2017.[12]
- Dairy Milk
- Chomp
- Lunch Bar
- Flake
- Dairy Milk Top Deck
Source:[13]
Cadbury Favourites
Cadbury Favourites is the antipodean name for Cadbury's Heroes, but contains it own unique mix of miniature chocolate bars and is sold in Australia and New Zealand. The product was launched in 1999.[14] In 2019, as a marketing campaign, a 10-metre tall Favourites box was built in Sydney.[15] A 2021 poll conducted by news.com.au determined that Australia's favourite flavour in the box was Fry's Turkish Delight, followed by Cherry Ripe.[16] In 2023, Cadbury replaced Flake and Dream with Caramilk and Twirl.[17][18]
Flavours
Sources:[16]
Editions
- Dark chocolate edition, launched in 2019.[19]
- Easter edition, which contains small Cadbury Creme Eggs.[20][21]
- Kiwiana, which contains chocolate fish.[22][23]
References
External links
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