Indian pop

Pop music originated in the South Asian region with the playback singer Ahmed Rushdi's song "Ko Ko Korina" in 1966^[2][3][4] and has since then been adopted in India, Bangladesh, and lately Sri Lanka, and Nepal as a pioneering influence in their respective pop cultures. Following Rushdi's success, Christian bands specialising in jazz started performing at various night clubs and hotel lobbies in various Southeast Asian cities. They would usually sing either famous American jazz hits or cover Rushdi's songs.^[5]

Pop music began gaining popularity across the Indian subcontinent in the early 1980s, with Pakistani singers Nazia and Zoheb Hassan forming a sibling duo whose records, produced by Biddu, sold as many as 60 million copies.^[6] Biddu himself previously had success in the Western world, where he was one of the first successful disco producers in the early 1970s, with hits such as the hugely popular "Kung Fu Fighting" (1974).^[7][8][9]

The term Indipop was first used by the British-Indian fusion band Monsoon in their 1981 EP release on Steve Coe's Indipop Records.^[10][11] Charanjit Singh's Synthesizing: Ten Ragas to a Disco Beat (1982) anticipated the sound of acid house music, years before the genre arose in the Chicago house scene of the late 1980s, using the Roland TR-808 drum machine, TB-303 bass synthesizer, and Jupiter-8 synthesizer.^[12][13]

In the late 2000s, Indi-pop music faced increasing competition from filmi music. Major pop singers stopped releasing albums and started singing for movies. Recently, Indian pop has taken an interesting turn with the "remixing" of songs from past Indian movie songs, new beats being added to them.

In 2022, Jaimin Rajani, an Indian singer-songwriter, fused the sitar's Indian classical sound with Western rock sensibilities in "Something Here to Stay," a track from his debut album Cutting Loose.

I-pop is a new and emerging music genre in India, blending Indian sounds with global pop influences. It features a mix of Hindi, regional languages, and English lyrics, with themes ranging from romance to social issues.Gaining popularity among youth, I-pop reflects a shift from traditional Bollywood music, driven by independent artists and digital platforms. Key contributors to the genre include groups like W.i.S.H.^[14][15] and First5.^[16] and solo artists like Zaeden, Shevya Awasthi and Dhvani Bhanushali.