e.l.f. Beauty: A Different Kind of Beauty Company

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Creating
a different
kind of
beauty
company.

We disrupt

norms.

Shape culture.

Connect

communities.

Through

positivity,

inclusivity and

accessibility.

Explore our brands

Premium-quality makeup at mic-drop prices.

elf lip oil

Premium-quality makeup at mic-drop prices.

Premium-quality skincare at get-real prices.

a smiling woman holding up an e.l.f. skin product

Premium-quality skincare at get-real prices.

High-performance clean beauty, powered by plants.

well people blush powder product

High-performance clean beauty, powered by plants.

Holistic beauty and skincare created with Alicia Keys.

Alicia Keys holding Keys Soulcare product

Holistic beauty and skincare created with Alicia Keys.

Biocompatible, clinically-effective skincare.

Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

Show Your(s)e.l.f.

Democratizing dreams with Amanda Nguyen

Together, e.l.f. and Nguyen celebrate the intersection of beauty, dreams and empowerment.

e.l.f. news

You don’t wanna miss this.

Let’s get e.l.f.ing real.

Anything is e.l.f.ing possible