Scientists have described around 1.5 million species on Earth – but how many are still out there to be discovered? This is one of the most heated debates in biology. Discounting microbes, plausible estimates range from about half a million to more than 50 million species of unknown animals, plants and fungi.
Our present knowledge is just scratching the surface. Evolution has had billions of years to create biologically active compounds that can combat human diseases, generate genetic diversity that could save our food crops from disastrous pathogens, and spawn ecological innovations that can inspire marvellous new inventions.
Scientists have described around 1.5 million species on Earth – but how many are still out there to be discovered? This is one of the most heated debates in biology. Discounting microbes, plausible estimates range from about half a million to more than 50 million species of unknown animals, plants and fungi.
Our present knowledge is just scratching the surface. Evolution has had billions of years to create biologically active compounds that can combat human diseases, generate genetic diversity that could save our food crops from disastrous pathogens, and spawn ecological innovations that can inspire marvellous new inventions.
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#Scientists have described about 1.5 million #species on Earth 🌍 but how many still remain undiscovered? 🧐 We may not get the chance to know 50 million species of animals, plants and fungi! Help them and #Boycottpalmoil #Boycott4Wildlife @palmoildetect wp.me/pcFhgU-4M3
This biodiversity matters because it could be used to fight human diseases, produce new crops, and offer innovations to help solve the world’s problems.
Why is there so much uncertainty in the numbers? The biggest reason, I argue, is that a lot of biodiversity is surprisingly hard to find or identify. This has profound implications for nature conservation and for our understanding of life on Earth.
Hidden biodiversity
We find new species every day but the organisms that we’re now discovering are often more hidden and more difficult to catch than ever before.
Not surprisingly, the first species to be described scientifically were big and obvious. The earliest naturalists to visit Africa, for instance, could hardly fail to discover zebras, giraffes and elephants.
But recent discoveries are different. For instance, lizard species found today are generally smaller and more often nocturnal than other species of lizard. The tiniest of them, a thumbnail-sized chameleon from Madagascar, was discovered just a few years ago. Three newly discovered species: (a) a snake-like amphibian from India; (b) the world’s tiniest lizard, and (c) the only lungless frog species. B. Scheffers et al. (2014) Trends in Ecology & Evolution Other unknown species are notoriously difficult to capture. For example, a biologist friend of mine was visiting his mother-in-law in north Queensland when her cat strolled in with an odd-looking animal in its mouth. He wrestled the cat’s dinner away and found that it was a mammal species never before seen in Australia called the prehensile-tailed rat.
Now known to be quite common in the Wet Tropics, this tree-dwelling rat almost never enters conventional wildlife traps. We can thank my mate’s mother-in-law’s cat for the discovery.
Other poorly explored places where new species wait to be discovered include the deep sea, soils and caves. After spending some 1,100 hours digging holes in the ground, biologists stumbled over the first species of Indian caecilian, a primitive, snake-like burrowing amphibian never before seen on the subcontinent. On a far-flung beach in Alaska, a dead animal that washed ashore just last year turned out to be a completely new species of whale.
A frog species discovered in Borneo is the only frog in the world that completely lacks lungs. They live in fast-flowing streams that are so oxygen-rich that they can breathe solely through their skin.
And a newly discovered spider in Morocco has evolved to move and escape predators by somersaulting over sand dunes.
The rainforest rooftop
High on the list of places to discover new species include rainforest canopies. In the early 1980s a Smithsonian Institution ecologist, Terry Erwin, used an insecticidal fog on several trees in the Panamanian rainforest and was stunned by his findings. Most of the insects that fell to the ground were entirely new species. Based on quick calculations he estimated that there could be 30 million species of insects residing in the canopies of the world’s rainforests.
Erwin’s conclusions, as it would be expressed today, went viral. In one fell swoop he had increased estimates of global biodiversity at least tenfold. Most biologists today consider his original estimate too high, however some believe he only overestimated a little. Rainforest canopies are one of the world’s great biological frontiers. William Laurance
Cryptic species
Beyond species that are difficult to find or catch, a lot of unknown biodiversity is staring us right in the face but we simply can’t see it. For these species, new discoveries are down to advances in molecular genetics. Around 60% of all new organisms described today are so-called “cryptic species” that are nearly indistinguishable from one another.
In recent years, for example, we’ve discovered that Africa has not just one species of elephant but two. Formerly considered different subspecies, genetic analyses reveal that they’re as dissimilar to one another as the Asian elephant is to the extinct woolly mammoth.
Genetic studies have also revealed hidden variation among Africa’s giraffes. Just last year, researchers revealed that what was once considered a single species of giraffe is actually four.
And in Costa Rica, one putative species of butterfly turned out to be at least ten. Genetic studies have revealed that one apparent species of giraffe is actually four. William Laurance Molecular genetics is turning biology on its head in other ways. Organisms we used to think were only distantly related, such as antelopes, dolphins and whales, are practically cousins in evolutionary terms.
Epicentres of unknown species
One last reason why many species are yet to be discovered is that they only live in a small area of the world. Known as “restricted endemics”, these species are geographically concentrated in certain regions such as tropical mountains, islands, and climatically unusual environments.
Most of Earth’s restricted endemics reside in “biodiversity hotspots”, defined by having more than 1,500 locally endemic plant species and less than 30% of their original habitat remaining. Of 35 currently recognised hotspots, half are in the species-rich tropics with the remainder divided among Mediterranean, islands and other ecosystems. The world’s 35 recognised biodiversity hotspots. Conservation International Today, the bulk of new species are being discovered in the biodiversity hotspots. The scary thing is that our recent analyses show that more than half of all hotspots have already lost over 90% of their intact habitat.
Further, most hotspots occur in poorer nations with rapidly-growing populations and escalating social and economic challenges, creating even greater pressures on their already beleaguered ecosystems and species.
Scary implications
Taken collectively, these studies suggest that there’s an enormous wealth of biodiversity on Earth left to discover and that much of it is in danger.
Further, our present knowledge is just scratching the surface. Evolution has had billions of years to create biologically active compounds that can combat human diseases, generate genetic diversity that could save our food crops from disastrous pathogens, and spawn ecological innovations that can inspire marvellous new inventions.
What a tragedy it would be to lose this biodiversity before we have ever had the chance to discover and learn from it. A new species of Anglerfish discovered this year in the Gulf of Mexico. This bizarre fish has bioluminescent algae in the ‘fishing pole’ above its head to attract prey. Theodore W. Pietsch, University of Washington
Here are some other ways you can help by using your wallet as a weapon and joining the #Boycott4Wildlife
Palm Oil Detectives is completely self-funded by its creator. All hosting and website fees and investigations into brands are self-funded by the creator of this online movement. If you like what I am doing, you and would like me to help meet costs, please send Palm Oil Detectives a thanks on Ko-Fi.
Palm Oil Detectives is completely self-funded by its creator. All hosting and website fees and investigations into brands are self-funded by the creator of this online movement. If you like what I am doing, you and would like me to help meet costs, please send Palm Oil Detectives a thanks on Ko-Fi.
Over the course of the 20th century, capitalism preserved its momentum by moulding the ordinary person into a consumer. Using advertising to encourage in people the ravenous hunger for purchasing more stuff and the accompanying feeling of hollowness and a need for more and more.
At the end of the 20th century, environmental problems began to arise from unchecked capitalist growth
Ever-expanding growth and the over-exploitation of land, water and animals continued at pace. Even despite its immense cost to animals, ecosystems and people in the developing world.
Even despite predictions by scientists that the world would be destroyed.
Out of-control global corporates needed strong storytelling and PR to support their continued exponential growth.
This insane need for economic/corporate growth gave rise to the ‘Green Growth’ and ‘Sustainability’ movements. The marketing and PR tactics employed to justify the continued growth of these brands and products despite their destruction, is known as:
The origins of greenwashing can be found in the origins of consumerism, advertising and marketing itself
This is most powerfully illustrated by one of the original source about marketing from between the world wars by Edward Bernays, a landmark book called Propaganda published in 1928. This book would be instrumental for setting in train the agenda for economic growth in the West in the 20th Century.
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.… It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world”
Mass production is profitable only if its rhythm can be maintained—that is if it can continue to sell its product in steady or increasing quantity.… Today supply must actively seek to create its corresponding demand … [and] cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda … to assure itself the continuous demand which alone will make its costly plant profitable.
WHO considers marketing by the palm oil industry to be akin to tobacco and alcohol marketing
Marketing of palm oil does not occur in the traditional sense. Responding to a backlash against accusations of poor environmental and labour practices, the industry has sought to portray its products as sustainable, while highlighting the contribution to poverty alleviation. There is also a mutual benefit for the palm oil and processed food industry, with the latter targeting advertisements for ultra-processed foods towards children (similar to efforts by the tobacco and alcohol industries in targeting children and adolescents) and the palm oil refining industry benefiting from the corresponding increase in sales of foods containing palm oil.
A 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
Sustainability is meaningless, it’s time for a new enlightenment
Effectively, sustainability became the main ingredient of a “having your cake and eating it” ideology. The environment, and its ecological systems, were deemed to be sustained while equally economic development could continue apace.
But if sustainable development had delivered on its promise, humanity would now not be facing the crisis we call climate change.
Greenwashing solves nothing.
What was, and is, actually needed is the opposite of what has been promoted in order to try to maintain the economic status quo.
Research into how to influence voluntary standards using expert knowledge
“The ability of developing countries, especially small-scale actors within them, to shape standard setting and management to their advantage depends not only on overcoming important structural differences…but also on more subtle games. These include promoting the enrolment of one expert group or kind of expert knowledge over another, using specific formats of negotiation, and legitimating particular modes of engagement over others.”
The Vice President of the European Parliament Heidi Hautala does not trust the RSPO’s false and weak promise of “sustainable” palm oil
She replies to my conversation on Twitter to advise of this…
Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)
“No voluntary standards or industry schemes have done the job fully [of eliminating deforestation or human rights abuses]. That is why the game-changing EU CSDDD [Corporate Sustainability Due Diligence Directive] is mandatory. Certification is a useful tool but will not liberate the company from its duty of due diligence”
~ Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)
Naive because embedded within capitalism is the drive towards exponential growth and the ecosystems and resources of our planet are finite – which makes it naive to think that we can continue to labour under the same system, yet expect a different result.
Still Van Der Ven has some valid insights to share here about how a eco-label could theoretically be designed to be free from greenwashing.
An eco-label without greenwashing has yet to materialise. This is because our current economic system does not consider ‘value’ to include: human rights, animal rights, the beauty of unspoiled nature and forests left intact – the only way the current system quantifies ‘value’ is financial growth. The virtue-signalling about doing the right thing and improving human rights, animal rights, environmental sustainability is greenwashing. If businesses DID care, these issues would have been sorted. Instead, they provide consumers with empty words and promises.
Dubious eco-labels keep everything offline or hidden behind pay walls; credible eco-labels make their information freely available online, including information around breaches of rules and regulations and their resolutions, governance and funding.
Is it independent?
Consumers and procurement professionals should be wary of self-awarded ecolabels. Instead seek out ecolabels from a credible third-party organisation.
There should also be independence between the organisation that sets the standard and the organization that audits compliance against its criteria. This is important for preventing a conflict of interest.
Standard-setters generally receive revenues based on how widely their eco-labels are used. An eco-labeling organization that checks compliance against its own standard has an incentive to overlook non-compliances and set a lower bar for achievement.
Is it inclusive?
Do all stakeholders get a say in decision-making? If an eco-label promotes sustainable coffee production, then it should involve coffee farmers, scientists, processers, NGOs, and community members (amongst others) in standard-setting.
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Claiming a brand or commodity is green without any supporting evidence The RSPO promises to deliver this with their certification: 1. Improves the livelihoods of small holder farmers 2. Stops illegal indigenous land-grabbing and human rights abuses 3. Stops deforestation…
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Claiming a brand, commodity or industry is green based on irrelevant information Jump to section Greenwashing: Irrelevant Topics Greenwashing: Colonial Racism Research: Palm oil greenwashing and its link to climate denialism Reality: RSPO Certification Doesn’t Stop Deforestation, Human Rights Abuses…
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Telling outright lies over and over again to consumers until they are believed as truth Jump to section Greenwashing: Endangered species Reality: Endangered species Greenwashing: Human rights, land-grabbing and livelihoods for workers Reality: Human rights, land-grabbing and livelihoods for workers…
Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers Jump to section Greenwashing: Design Principles Greenwashing Design Example: Palm Done Right Greenwashing Design Example: WWF Palm Oil Scorecard 2021 Greenwashing with Words: Vegan…
Jump to section Orangutan Land Trust funded by rainforest destroying palm oil co. Kulim Malaysia Berhad Orangutan Land Trust funded by Agropalma: during decades-long destruction of the Amazon for palm oil Orangutan Land Trust and New Britain Palm Oil (NBPOL):…
Attempting to humiliate, gaslight, discredit, harass and stalk any vocal critics of a brand, commodity or industry certification in order to scare individuals into silence and stop them from revealing corruption Greenwashing’s most insidious and darkest form is the attempt…
There has never been a more urgent time for consumers to wake up to the devastation wrought by global supermarket brands for palm oil Jump to section 1. Greenwashing with Hidden Trade-Off 2. Greenwashing with No Proof 3. Greenwashing with…
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Palm Oil Detectives is completely self-funded by its creator. All hosting and website fees and investigations into brands are self-funded by the creator of this online movement. If you like what I am doing, you and would like me to help meet costs, please send Palm Oil Detectives a thanks on Ko-Fi.
A visual investigation by the NZZ shows the standards for certifying palm oil production as sustainable are often ignored. The consequences for millions of hectares of vulnerable rainforest could be catastrophic as the industry expands.
Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)
“No voluntary standards or industry schemes have done the job fully [of eliminating deforestation or human rights abuses]. That is why the game-changing EU CSDDD [Corporate Sustainability Due Diligence Directive] is mandatory. Certification is a useful tool but will not liberate the company from its duty of due diligence”
