Transformation & Business Scalability Engineer
“Cross the threshold, unleash potential”
I’m Matteo Cervelli, an Industrial Engineer based in Tuscany, Italy, on a mission to unlock growth at critical turning points for organizations and people. I combine hands-on CEO experience, engineering rigor, and a holistic vision to empower Italian SMEs—and now, to build the next generation of digital tools for business transformation.
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Founder | Ad Limen S.r.l.
Building an innovative SaaS and information products company for scaling family-owned SMEs, launching Spring 2025. -
Entrepreneurial Consultant
Supporting CEOs, directors, and business owners as a strategic advisor, educator, and sparring partner for growth and transformation.
Building bridges across the critical thresholds that block human and organizational potential.
I’m developing Ad Limen S.r.l. as an innovative startup focused on scalable software solutions and knowledge products for mid-sized, growth-oriented companies—especially those at a turning point (succession, crisis, scale-up). My proprietary methodology, Liminality Engineering™, combines systems thinking, process optimization, and automation with a people-centric approach.
Key Directions:
- SaaS platforms for diagnostic, strategic planning, and execution support
- Digital products and training for sustainable, scalable growth
- Automation-first philosophy
Alongside my startup journey, I advise and support Italian SMEs as a Transformation & Business Scalability Engineer. I deliver value through:
- Systematic assessment & strategic direction
- Training, knowledge transfer, and productivity enhancement
- Process improvement and custom digital solutions
- Serving as a sparring partner and Board advisor
Unique Positioning:
Ex-CEO + Engineer | Family SME Specialist | Turning Point Mastery | Proprietary Methodology
To develop generative business ecosystems capable of building and distributing wellbeing—helping companies and people cross thresholds to create lasting value.
📬 Subscribe to my newsletter: Scalability Compass
I leverage AI as a force multiplier:
Productivity, scenario analysis, customer insights, code & automation, content creation, and more.
More about me...
- Multilingual: 🇮🇹 🇬🇧 🇫🇷 🇪🇸 🇵🇹 (+ some 🇩🇪)
- Proud husband, dad of three, and dog rescuer
- Passionate about systems thinking, lean, strategy, and sustainable growth
- Driven by curiosity, creativity, and a bias for action
Let's cross the threshold together.