8000 Social Proof by conatus · Pull Request #13 · commonknowledge/movement-app · GitHub
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Social Proof #13

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Social Proof #13

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@conatus conatus commented Feb 10, 2019 •
edited by janbaykara
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Hypothesis

Social proof followed by a social commitment (i.e. meet up together, someone else will go if you go) will get people further in the pipeline, hopefully to meet.

Action is collective.

Metric

More users get past the issue list and further on in the pipeline.

General Principles Checklist

  • What's the hypothesis?
  • Do less - could you do less?
  • Did you prepare for hypothetical scenarios before they occur? Don't.
  • What is the most direct way to test this, ignoring likelihood of success.

Design Checklist

  • The first iteration is paired on
  • Start simple.
  • Be human - be personal
  • Reassure data use and privacy
  • Offer to listen
  • Explain how to delete info
  • Show don't tell
  • Describe what's happening
  • Describe what's happening next
  • Present minimal options so we can build less
  • Manifest to the user what you want the user to do - e.g. mirroring - demonstrate your commitment so they might commit
  • Explain why data is required clearly

janbaykara
janbaykara requested changes Feb 14, 2019
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scripts/social-proof.md

### After User Pick

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This bit's missing, but we did produce messages for the one-two users who reached past the issue selection. Quickly C&P those lines into here?

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