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E-commerce Sales Dashboard

Problem Statement

This dashboard is designed to help e-commerce businesses track sales performance, customer behavior, and profitability. It visualizes key metrics to assist in data-driven decision-making, such as:

  • Regional sales performance
  • Top customers and payment preferences
  • Product category and subcategory analysis
  • Monthly profit trends

Dashboard Overview

  • KPIs: Total Sales, Quantity, Profit, AOV
  • Sales by State: Bar chart showing the sales amount by region
  • Quantity by Payment Mode: Doughnut chart depicting the preferred payment methods
  • Profit by Month: Line/Area chart visualizing monthly profit trends
  • Top Customers: Bar chart displaying top customers by sales
  • Product Category Analysis: Doughnut chart of sales by category
  • Profit by Sub-Category: Bar chart showing profit contributions of subcategories

Tools

  • Power BI: Used for data visualization
  • Data Source: E-commerce sales data

Conclusion

This dashboard provides a quick overview of key business metrics, enabling better decision-making and strategic planning. E-commerce Dashboard

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