This project aims to conduct a random survey design for collecting responses regarding wine preferences of Italian consumers. Furthermore, it attempts to understand how preference share gets affected as we vary different attributes associated with wine with the use of a research method called Conjoint Analysis..
data-analysis market-research conjoint-analysis competitor-analysis random-effects-model multinomial-logistic-regression conjoint-survey-experiments choice-based-model
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Updated
Jun 10, 2023 - HTML